I will tell you a story of how Wise Habits Enterprise started their journey in Supporting, Patronizing and Promoting Sumilao Corn Coffee.
It all started with a Summit I attended and by chance to bought a magazine titled Kwentong Negosyo issued June-July 2011.
When I finished attended a whole day Summit, I tooked my time to read Filipino stories who started small and now slowly being recognized by the Philippine market both in their respective origin and spread their market area here in Metro Manila.
Now, I read an article entitled “PRO-FARMER VALUE CHAIN ng Sumilao Agri-Enterprise.” Yes, it was written in Tagalog, so it made it even more clearer, what their story is all about.
So the story was all about four students of Development Studies and Management Economics of Ateneo who joined the 55 farmers towards their cause, who marched from Bukidnon going to Manila in order to grant to Sumilao farmers 144 hectares of land last 2007. So Sumilao farmers cause, had been faithfully followed by Cheenee, Mika, Georgina ant RG, until the Sumilao farmers will get their title of land.
In their good intention to help these farmers to improve their livelihood, their group did not leave the farmers even after their college years. So according to Georgina, they taught that, it would be more sustainable, the earning of these farmers when they have an enterprise.
That’s the start of the beginning of Sumilao Agri-enterprise (SAE) last 2009.
Now what makes me decide to respond positively towards the cause of the group SAE? First, I believe in the values the group intended to create and share among their clients and partners and I believe to the personal values I have to myself.
What are such values? First, the value of being Pro-Farmer of Sumilao Agri-Enterprise. Second, concern for the Ecology, Third Empower the farmers to keep them dignified.
Is it important to me? Yes!
Is it essential to their group? Yes! the Sumilao farmers will greatly be benefiting for their mission and vision of SAE.
Will it benefit the Sumilao farmers? Definitely Yes!
How does this Pro-Farmer Value Chain work?
This is how it works, the SAE, they produced corn together with their partner Sumilao farmers. Fifty percent of un-milled corn harvest is sold to traders at low price. Other Fifty percent of un-milled corn harvest is sold to SAE at fair value! Now, Great point to support.
SAE will mill and roast the corn. Then Corn Coffee is produced.
Finally Corn Coffee is sold to market. Great point to support my time!
With this intention, that mainly creates a positive impact to me personally. Yes, it even made me think on how will I respond to this new enterprise and more so, to these neighbor farmers. I decided to inquire to the director of SAE and soon learn more about their enterprise and soon submitted my intention to support their cause.
Aside from their good intention, personally as a professional Nutritionist Dietitian, I made it now my advocacy to support, patronize and promote farmers produced. Because this is a sustainable project worth doing. I start with the Sumilao farmers. Knowing the health benefits the Sumilao Corn coffee provides. It is now worth my time to promote and share this to everyone.
By giving our support to their cause towards the farmers there are more benefits and reasons to give our Yes to this group.
First, the health benefits of the corn coffee. Since the corn are grown without chemicals. The corn is rich in fibers. It is beneficial for our digestion and relieve even headache.
Second, each time we patronize or buy their corn coffee this becomes our support to fair trade. As well as, our support to 50 farmers to have a sustainable livelihood.
Third, the Sumilao farmers and group of SAE do not use chemicals that is endangering the environment. They also have Zero-Waste Goal so each part of corn was being utilized or used for sustainable farming method and production.
That’s the main points of advocacy of SAE and through series of communication, I am glad I am given the chance to be their Distributor of their pioneer product, Sumilao Corn coffee!
Proudly Philippine made, truly healthy drink to offer to our fellow Filipinos.
My friends, I am now inviting you to make your share to our advocacy and that is how I started our Wise Habits Enterprise.
We hope to count on you!